Zynga once again made, what could be a horrendous decision adding to the mess they are in right now. Zynga recently allured Don Mattrick, Head of Microsoft's Interactive Entertainment division to lead operation in Zynga with a magnum $50 million deal, Mr Mattrick will also be a member of the board of directors. The worst part is here, the out-going CEO and founder Mark Pincus will be the Chief Product Officer and President of the board. So, as far as the org structure stands, Mark will be reporting to Don as a Chief Product Officer and Don in-turn will be reporting to the board where Mark is a Chairman. Who makes the final decision on products and strategies is the big question.
There is always a potential decision convolution in this scenario. The problem of difference in opinion could never be solved in such a structure. The final decision maker is one of the guys who actually has a difference in opinion and this can eventually result in dirty cold war.
The only way such a structure could work is when Mark and Don have had a good relationship running over a long period of time, which quite possibly is not the case. It will be very interesting to watch the strategical decision that Zynga takes in the near future and the involvement of Don and Mark in it. Mark is the founder and he might have definitive thoughts in leading the company towards one mission. When Don comes in to replace Mark as the CEO and still report to him at the board level, things might turn messy atleast at the early stage. Lets watch out for Zynga's strategical moves in turning around the company from being an underdog into a revenue generating machine...
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| Don Mattrick (Left) and Mark Pincus (right) |
There is always a potential decision convolution in this scenario. The problem of difference in opinion could never be solved in such a structure. The final decision maker is one of the guys who actually has a difference in opinion and this can eventually result in dirty cold war.
The only way such a structure could work is when Mark and Don have had a good relationship running over a long period of time, which quite possibly is not the case. It will be very interesting to watch the strategical decision that Zynga takes in the near future and the involvement of Don and Mark in it. Mark is the founder and he might have definitive thoughts in leading the company towards one mission. When Don comes in to replace Mark as the CEO and still report to him at the board level, things might turn messy atleast at the early stage. Lets watch out for Zynga's strategical moves in turning around the company from being an underdog into a revenue generating machine...
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